Our affiliation with the Who’s Who in luxury real estate will ensure maximum exposure for your property.  I will create a comprehensive advertising campaign designed to attract as many qualified buyers to your property as possible, through local, regional, national and worldwide affiliations.

Strategic planning utilizes a variety of promotional vehicles

I will give you an array of promotional tools to market your property, and will design a program using a series of the appropriate tools:

  • “For Sale” Signage: An eye-catching Corcoran Icon Properties sign will be strategically placed on your property to prominently promote the sale of your home to everyone who passes by.
  • Full Color Property Statements: I will create a striking flyer with color photos of your property, highlighting your properties best features.  These flyers will be distributed in open house events, posted in front of your property for passer-by’s to take, and passed out throughout the community.
  • “Just Listed” Cards: I will create eye-popping postcards to be mailed out to the surrounding neighborhoods, prospective buyers and select Realtors®.  These attention grabbing cards will inform neighbors to spread the word to their friends and encourage prospective buyers to call me.
  • Office Display Windows: Corcoran Icon Properties select property listings prominently in our office windows to provide additional visibility.
  • Optional Print Media: Real Estate Times Magazine. San Francisco Chronicle.  San Francisco Examiner.  San Francisco Magazine.  7×7 Magazine.  California Home & Design.  The Real Estate Times.  And neighborhood publications.


More buyers than ever before are researching properties online.  Reaching well beyond print media and is vital:  I will make certain listings appear in all the right places.  I will reach out to wherever the buyers are, both locally and nationally, through popular on-line search sites.  I will provide this great exposure by search engine optimization (SEO) and syndicating your listing across the internet’s most popular real estate websites.


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Richard will facilitate a smooth sale with great returns.

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Whether upsizing or downsizing, Richard helps you find the perfect home.

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Online tools can’t tell the whole story. Contact Richard for a free home valuation.

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